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tenforty

The booking system for skin and aesthetics clinics.

Online booking on your own website, a diary the whole team works from, and card payments into your own account.

A hammered brass bowl of water with white blossoms floating in it, resting on folded linen.

It started as one clinic’s booking system.

tenforty was built inside The Priory Room, Hanaà Prior’s skin clinic in Canford Cliffs, Poole, with her, through this autumn. Every screen was shaped around her week: her treatments, her rooms, her clients, and the way she talks to them.

She asked to try it on herself before a client ever saw it. So she got a private link that opens her booking pages in her own browser while they are still closed to everyone else.

She asked not to be handed a stock system. So the week ahead lists what is booked, treatment by treatment, and asks whether you have enough. You know the answer.

A treatment room in low warm light: a made bed in white linen, candles on the shelves, a plant beside a lamp.

Clients book on your own web address, at any hour.

Someone books a peel at eleven at night while I'm asleep. When I open the diary in the morning it's already there, with her name and what she wants.

A demo clinic's booking page on a phone: its treatments, each with its price and length.

Your menu, your prices, your words. Whatever you list can be booked.

A diary the whole team works from.

Everyone's column is on one screen, and the room each treatment needs is already worked out. I can see the gap at two before anyone asks.

Studio Halcyon's diary for a Tuesday: a column for each of five people, the morning's bookings in their colours.

A Tuesday at Studio Halcyon: five people, thirteen bookings, one screen.

Her peel consent arrives with her booking and she signs it on the bus. When she walks in it's on file and dated, and I don't need a clipboard.

A brass singing bowl and its wooden striker on a table, beside a bundle of sage, a folded linen cloth and the shadow of leaves.

Less time at the desk, more of it in the room.

Every visit, note and photo, with before and after side by side.

Before her fourth peel I put March next to today. She sees the difference on her own private link, and so do I.

And the rest of the day.

  • Hold a booking to move it, and undo if you change your mind.

    Priya is running late, so I hold her eleven o'clock and drop it on Leah's column. The client is told quietly, and if I got it wrong I tap Undo.

  • A demo clinic's Tuesday in the diary, laid out by room.

    Rooms and sites are booked with the people, never double.

    The laser room can't be in two treatments at once, and now it never is. If I open a second clinic it's the same diary.

  • Rotas and time off live in the diary, not in a spreadsheet.

    Tom asks for Friday off from his phone and I approve it. Friday's online times close on their own.

  • One box finds a client, a booking, a treatment or a voucher.

    A voice on the phone says "it's Imogen, I came in March". I type "imog" and her card is open before she's finished the sentence.

  • Days you only open on request, clients can ask for.

    I don't open Saturdays, but a bride can still ask for one. It waits for me in Requests, and if I say yes it becomes a booking.

  • When a time frees up, the waiting list is offered it by email.

    Someone cancels at nine and by ten it has gone to the first person waiting. She takes it from her email and I didn't make a single call.

  • Clients move or cancel from their own link, within your notice.

    She can't make Thursday, so she moves it to next week herself. I see the change in the diary instead of a voicemail.

  • A treatment that needs a patch test won't book without one.

    If a treatment needs a patch test, nobody can book it online without one on file. The system asks for it so I don't have to remember.

  • Health questions are answered before the first visit.

    New clients fill in their health form at home, and I read it with my coffee. The first ten minutes of the appointment go on her skin, not on paperwork.

  • What to do before, and how to look after it afterwards, goes out on its own.

    She gets "no retinol for three days" with her confirmation, and the aftercare that evening. Nobody rings me on Wednesday asking whether she can wash her face.

Reports that open with the question you'd ask.

On Monday I see what came in, who came back and what they came for, in sentences. The numbers are a tap away for the accountant, as a file.

A demo clinic's Words screen for the booking details page: each line a client reads, in the order she meets it, ready to be put in the clinic's own words.

Every line a client reads on your booking pages, in your words.

I changed "Your details" to "A little about you" and it reads like me now. I see it as she will before I sign it off.

The money, and the people.

  • The time is held while they pay, and the money goes into your own account.

    Nobody books a slot and then wanders off without paying while someone else wanted it. The payment lands in my own Stripe account, and tenforty takes nothing from it.

  • Cash, card machine, transfer or voucher, split however they pay.

    She pays half with a gift voucher and half on the card machine. Both are on the booking, and the day adds up at six.

  • Courses, monthly memberships and gift vouchers, sold online or in the room.

    She buys a course of six and books each one from her own link. Her sister buys her a voucher online at midnight.

  • Your emails in your words, and every one sent is listed.

    A reminder bounced, and it's at the top of Messages with Send again. I fix the address and it goes.

  • Owner, manager and practitioner each see what is theirs.

    My therapists see their day and their clients, not the takings. My manager runs the rota without needing my login.

  • A demo clinic's online booking settings: notice, how far ahead the diary opens, the time between clients, and whether online booking is on.

    You decide how far ahead, how much notice, and whether they pay now.

    I take bookings six weeks out and need a day's notice. It's one card in Settings, and the booking page follows it.

Your whole clinic, downloadable as spreadsheets, whenever you like.

If I ever go, I press one button and everything comes to my inbox as files. Nobody has to say yes.

Your appointments and clients come across from Jane.

I upload Jane's export and my history is in the diary and on the cards. I start on Monday with every client I had on Friday.

Three questions people ask.

Is my data mine?
Yes. You can download all of it whenever you like, and card payments go into your own Stripe account, not ours.
What if I leave?
Press one button and the whole clinic comes to your email as files. There is no notice period.
What does it cost?
One monthly price, by the size of your clinic. The prices are below.

Pricing

One monthly price, by the size of your clinic.

Solo

£39 a month

One practitioner, one place.

Team

£79 a month

Two or more people, or more than one place.

  • Each extra practitioner: £12 a month.
  • Each extra place: £15 a month.
  • Nothing to pay until your 50th booking.
A treatment room almost dark: linen over the bed, and candles burning on a shelf.

See it working.

The demo is a whole clinic, Studio Halcyon, with a full week in the diary. Book as a client, then go in by the clinic’s three doors, as the owner, a manager or a practitioner, and see what each of them sees.